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Superblogger Chiara Ferragni Debuts Her Shoe Line in Vegas

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Chiara Ferragni, now known as the world's most famous fashion blogger (she was on The Simpsons), is ready to debut her new shoe line in the United States next month at MAGIC. Ferragni's spring 2015 collection includes "very colorful and sparkling" shoes. Here the author of The Blonde Salad talks about the design process, showing at FN Platform and more.

What is your favorite shoe from the collection?
It is really hard to say which is my favorite. But I can tell you that I can't wait for the sneakers, the pointy heels and the food embroidery styles to be released in shops.

What was the design process like? Where did you get your inspiration?
I'm always very inspired from the places I visit and my experiences. As of now I live in U.S. and I find myself totally lost in the American pop culture. I usually send inspirations to my design team while I'm traveling and then when I'm back I work closely with them, in every step of the creative work.

What are your favorite shoe trends at the moment?
I love open boots and flat sandals, streetwear and double sole sneakers.

Why did you decide to debut your collection in the United States at MAGIC?
I think FN Platform at MAGIC is the perfect frame for my collection.

Do you find any major differences between the European consumer vs. the American consumer?
Yes, they have different approaches to the products. Americans are more open to new, emerging brands.

How did you name the different shoes? Do any of them have any sentimental value?
Not sentimental, they are named after pop culture areas I took inspiration from.

What's the oldest, most sentimental pair of shoes you own?
A very old Dr. Martens booties.

Who are some of your favorite bloggers?
Jessica Stein
and Leandra Medine.

What's next for the Chiara Ferragni brand? Apparel, accessories?
Who knows! It would be very exciting!
· Superblogger Chiara Ferragni to Showcase Her Shoes in Sin City [Racked LA]
· The Blonde Salad [Official Site]
· Chiara Ferragni [Official Site]