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Behold the Massive Reese's Peanut Butter Cup at Hershey's Chocolate World

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[Photos: Tom Donoghue]

By cover of night, the 18-foot Reese's Peanut Butter Cup went up overnight at the Hershey's Chocolate World, opening June 3 at New York-New York. The two-story retail experience is decked out with a giant Hershey's Milk Chocolate bar and entrances in the shape of Hershey's Kisses Chocolates.

When open, guests will be able to "taste new treats, personalize sweet gifts and create keepsake photos." Candy wrappers and Hershey's Kisses "plumes" can also be personalized, a service available at their three other national flagship stores.

The new 70-foot facade is part of a $100 million makeover along Las Vegas Boulevard, creating a unified promenade stretching from the Monte Carlo to New York-New York.

Hershey's Chocolate World replaced an area occupied by the Soho Village retail mini-mall on the exterior Strip-facing plaza next to the imitation Brooklyn Bridge.

Across Las Vegas Boulevard and in line of sight from this new attraction is the equally sweet and interactive themed M&M's World, which opened at the Showcase Mall in 1997.

The Hershey Company operates variations on their "Experience" in Hershey, Pa., Times Square, Chicago, Niagara Falls, Shanghai, Dubai and Singapore.

For the grand opening, the store plans to give away a million Hershey's Kisses on the Strip and in the community.
· Hershey's Chocolate Worlds Adding Experience to Retail [Eater Vegas]
· All Coverage of Hershey's Chocolate World [Eater Vegas]
· All Storecasting [Racked Vegas]