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No sign hangs over the door, yet, but now the new 12 A.M. Run from rapper Nas and Nick Sakai is open, open, open at The Linq. The sneaker boutique quietly debuted on Friday and plans a grand opening on April 25 with Nike.
So far, only the first floor is stocked with brands such as The Hundreds, Billionaire Boys Club, Young & Reckless, Primitive, Stance, Adidas, Puma, Stüssy, Asics and more. Expect exclusive sneaker collaborations to come. Upstairs, the duo plan a country club-style locker room where customers can get memberships and the shoes they purchase in advance will be waiting as well as a deejay booth pumping beats weekends and during prime shopping hours.
Most items in the store are under $200 and more than sneakers make an appearance. Find T-shirts, hats and beanies as well as limited edition socks from Stance Socks, Huf and Diamond Supply.