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Forget New York Fashion Week. The real fashions hit the runways next week when the massive MAGIC Market Week comes to town. This trade show and its counterparts are so big that the conventions take over the Las Vegas Convention Center and Mandalay Bay Convention Center. Liberty, Capsule and Agenda all take place at the Sands Convention Center. All told, 80,000 are expected to attend the events that stretch from Monday to Thursday.
WWDMAGIC features women's apparel and accessories across all categories. FNPlatform and WSA at MAGIC concentrate on footwear. Sourcing at MAGIC is even more insider, meant for brands and designers to find new resources. All three take over the Las Vegas Convention Center.
Over at Mandalay Bay, find Project with its focus on men's and women's advanced contemporary, premium denim and designer collections. The Tents at Project is even more high end, with women's and men's designer and luxury brands. ENK is another high-end event with a juried collection of brands. Pool Tradeshow is more boutique, while MVMNT skews a bit younger, covering the skate and street fashions.
Here's a look at what seven things to expect during the show:
1. Shark Tank Casting
ABC's television series, Shark Tank, is continuing the search for the best entrepreneurs with the best businesses and products that America has to offer. WWDMAGIC is providing exhibitors an opportunity to meet with the producers of Shark Tank and pitch their businesses to further propel it forward.
2. Emerging Designer Showcase
WWDMAGIC's Emerging Designer Showcase features 14 talented designers, who will showcase their current collections. Look for fashion prodigy, 12-year-old Isabella Rose Taylor, vintage jewelry designer Joi French, edgy Toy Syndrome and easy-to-wear Nameless USA.
3. Accessories Council Best in Class Gallery
The Accessories Council of New York has hand-selected 12 brands to showcase their designs in the carefully curated gallery. Brands include Alzerina, Ambrio, Caroline Rocha, David & Young, Heet, Holy Bauble, Leigh Ann Barnes, Matterial Fix, Mona Assemi, Randolph, Soxxy and Zero Rules.
4. Buzz Boutique
This technology pavilion is back for its third appearance. The Buzz Boutique brings together firms from around the world including [TC]2, Alvanon, Optitex and FastFit360.
5. Violeta by MANGO
MANGO will launch its new collection, Violeta BY MANGO (up to size 22) at WWDMAGIC. A team of 40 experts designed this line with a special attention to fit and pattern. The Violeta by MANGO line will have its own stores and has built a 2,000-square-foot replica of a store, with furniture, images and a special build out of each concept to replicate the shopping experience, specifically for WWDMAGIC.
6. Joyce Azria
BCBGeneration's creative director Joyce Azria returns to the WWDMAGIC floor on to showcase her upcoming Fall 2014 collection for the first time.
7. Daily Fashion Shows
Style maven and guest fashion director Hal Rubenstein will curate a collection of the latest trends for Fall 2014 and will be on site to chat about his fashion favorites, produced by industry veteran James Campbell.
· MAGIC [Official Site]