Diesel Steams Forward with a Massive New Denim Store

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The plywood signs say, "I write my own story," but they'll also have to be writing a hefty construction budget check.

The remodel of denim retailer Diesel at Fashion Show mall carries a rugged price tag. The upper-level store features plywood that takes over a whole corner of the mall. The 6,009-square-foot remodel carries a publicly estimated budget of $1,125,000.

A January arrival is promised by the company.
· Diesel [Official Site]
· All Storecasting [Racked Vegas]