clock menu more-arrow no yes mobile

Filed under:

Time to Look Inside Aria's New Watch Store Hour Passion

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Photos: Bradley Martin]

Meet Hour Passion, the cleverly named watch boutique that just opened at Aria. Inside the 1,500-square-foot boutique find a number of brands from parent Swatch including Longines, Rado, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein Watch, Flik-Flak and more.

As a press release notes, "Each location has been designed to offer the customer a relaxing environment to discover the world of watches." Expect to find a contemporary setting that uses materials such as cut stone, wooden floors and stone tiles against a backdrop of glass and polished surfaces. Each brand has its own retail area, using the brand colors, materials and imagery.

· All Coverage of Hour Passion [Racked Vegas]
· All Now Open [Racked Vegas]