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By 7:45 a.m. on Sunday, a line of 21 people formed in front of the Boca Park Target, all in anticipation of the launch of 3.1 Phillip Lim for Target. Ten more people joined the line by the time doors opened (early!) and the stampede began with shoppers racing to be the first to get their hands on the collection.
Shopping carts brimmed with goods snagged from the shelves. By 8:05 a.m., nary a handbag was left on the shelves. Around 8:30 a.m., Target employees rolled out a cart with more handbags that shoppers snatched up along their way to the shelves.
Shoppers hit the scarves hard, leaving just one in an animal print on the floor by 8:30 a.m. One pair of the men's high tops remained while many of the clothes, both men's and women's, still hung on shelves by 8:45 a.m. One mother who came to shop for her daughter spent her morning on the phone trying to figure out which pieces she wanted. "The one with the zippers up the side? No?" Shoppers should be grateful to her; she convinced the staff to bring out more handbags.
While no fights broke out as they did in Harlem, shoppers were cordial. One would grab a bag and when they decided not to keep it, place it back on the shelf where another shopper would quickly snatch it up.
Have a 3.1 Phillip Lim for Target shopping tale to share? Drop it in the comments.
· What's Left Online After the Phillip Lim for Target Launch [Racked}
· Seven Tips for Shopping Target x 3.1 Phillip Lim Like a Pro [Racked Vegas]
· 3.1 Phillip Lim for Target [Official Site]