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You probably know Roy Halston Frowick, who is better known as just Halston, the iconic designer favored by the likes of Jackie O and worn by those who wanted to be seen during the heyday of Studio 54 in the '70s. The brand saw its share of ups and downs since with designers Randolph Duke, Bradley Bayou and Kevan Hall trying to revive the label, and even a short stint with actress Sarah Jessica Parker as creative director.
Now former BCBG Max Azria head Ben Malka has taken over the brand, and with that comes new stand-alone boutiques, including the Halston Heritage opening soon at Fashion Show mall. Last night, some of the looks from the fall collection made a walk down the runway at the mall.
Already Beverly Hills, Madison Avenue, Detroit and SoHo have been reintroduced to the brand via boutiques that opened earlier this year with nary a disco ball in sight. Instead, expect well-appointed dresses, sportswear, knits and handbags, all refined for the 2013 woman with some of those '70s shimmery touches thrown in for good measure.
Until Halston Heritage makes its debut, get a sneak peek of the designs at Beckley Boutique at the Cosmopolitan of Las Vegas, Capri at the Bellagio, Neiman Marcus or Nordstrom, all of whom carry the label.
· Halston Heritage [Official Site]