clock menu more-arrow no yes mobile

Filed under:

Set Your Clocks for the Opening of Hour Passion

Hour Passion
Hour Passion
Photo: Susan Stapleton

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hour Passion, a new multi-brand watch boutique from The Swatch Group, is setting its alarm for a fall opening right on the casino floor at Aria. The boutique started in the biggest airports in France and quickly reached the boarding areas of international airports in Europe and Asia. Based on the transversal organization of the Swatch Group, Hour Passion now has more than 50 shops located in Switzerland, France, Ireland, United Kingdom, Italy, Germany, Malaysia, China and the United States.

The $525,000 makeover of the takes over the former 1,836-square-foot Papillon boutique and its eclectic assortment of handbags, belts, scarves, jewelry, sunglasses and gifts that highlighted emerging designers.
· Hour Passion [Official Site]
· All Storecasting [Racked Vegas]

Hour Passion

3730 Las Vegas Blvd. S., Las Vegas, NV